Wild Planet approached Linx after several years of informal marketing support and consultation to develop a highly visible web platform for its brands.

Strategy

As Wild Planet migrated from the specialty natural product marketplace to the mainstream arena, the company became the fourth largest tuna brand worldwide and a high profile provider of multiple canned and frozen seafood products. Linx developed the comprehensive strategy to broaden this profile without jeopardizing its core natural product position or value that originally put Wild Planet on the map.

Solutions

Linx design and developed a full e-commerce platform, enabling Wild Planet to sell their products online to to a worldwide audience. We also integrated a trade portal to allow wholesalers to access product ordering in bulk, and created a location search to allow consumers to find stores in their local area that sells Wild Planet product. This made the platform user-friendly for both customers and partners.