Vanguard Coverage was a growing player in insurance and surety bonding in the robust New York Metro construction trades marketplace. Linx was retained to help leverage its focus on construction and its considerable know-how into a leadership position.

Strategy

Although there was an acute need for the company to refine its identity as an underpinning to this leadership position, there were also differentiators that Vanguard delivered to the marketplace that needed to be communicated properly.

Solutions

Linx developed a new logo and positioning line for the company that formed the structural core to clearly define and communicate the value propositions that make Vanguard the leader in the marketplace. We also developed three branded services that explained the unique value propositions succinctly, wrapped around dramatic branding that also leveraged the company’s new identity, and showcased them in a new website, new advertising and new e-mail blasts to the trade. In this way Linx helped Vanguard both differentiate itself, create barriers to competitors and strengthen the strong leadership position.