Our Strategy & solutions

Smash Studio contacted Linx to create its initial website deployment and identity program.

Strategy

Linx set out to communicate the real value Smash Studio delivers to the marketplace. A company that outsources production and publication for magazines and books, Smash saves publishers tremendous costs, allowing them to concentrate on the most important aspect: content creation.

Solutions

Linx created a disruptive logo to illustrate the disruptive nature Smash delivers to the marketplace. We also built a web platform using animation to illustrate the different elements that go into a visual or printed publication by having them slide and display the building of a publication from start to finish. The website features a portfolio gallery and Smashulator: a calculator that shows ROI and payback of using Smash as opposed to different aspects of an in-house department.

SMASH Studio's production process is so efficient, they wanted to show cost savings compared to traditional production services. Linx created an interactive calculator for site visitors to estimate how much they could save with SMASH.

SMASH Studio wanted a truly unique homepage with interactivity to illustrate the true creative and fluid process of their work. Linx built a horizontal parallax landing page that showed a publication being built with all its elements, controlled by users scrolling.

results

As Smash Studio launches its website, Linx expects to the company to establish a strong identity in the marketplace.

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Overseas Military contacted Linx for a strategic growth plan to get all staff and customer touch points on board and on the same page.

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