Our Strategy & solutions

HUBB Filters developed an innovative oil filtration product, poised to transform the consumer automotive industry.
The company was looking for a partner to bring the product to market, as well as develop a website, print collaterial, and in-store point-of-sale materials.

Strategy

When Linx came on board, HUBB had a revolutionary product, but no marketing juices – Linx had their work cut out for them. After conducting thorough market research and analyzing consumers’ behavior regarding purchasing car products and vehicle maintenance, Linx identified the need to develop a clear brand positioning and a presence both digitally and in auto stores to maximize discoverability.

Solutions

Leveraging all insight gleaned from market and competitive research, Linx developed and executed a multi-faceted go-to-market product launch. After translating technical product features into clear user-oriented value propositions and messaging, Linx delivered a new, modern web platform that conveyed the sleekness of the product and made it easy for consumers to find the model that fits their vehicle through an intuitive “Filter Finder” search functionality. To help reflect and carry the brand’s value to the market offline.

Eye-Catching Point of Sale Marketing

Countertop Display

In order to carry the brand standards and tone from the tangible materials to the website, Linx utilized the same style imagery of the big, bold and bright oil right in the homepage banner.

To accompany the point of sale display placed in automotive stores and service shops, Linx also designed and developed a brochure, containing additional information, that customers could take with them to learn more about the product and encourage inquiries to the facility staff.

When developing the website platform for the HUBB brand and product, Linx determined a parallax style site structure as the best solution to communicate the product features and benefits to consumers directly on the homepage.

Next Generation
Oil Filter

To introduce this new, innovative product to the marketplace, and show its vast difference from a traditional paper oil filter, Linx utilized imagery of the product and the oil in a sleek and seductive way. This set the tone of the product and the HUBB brand, emulating a cutting-edge technology that powers peak automobile performance.

results

The effort has been a huge success, generating buzz and enthusiastic buy-in from retailers. Consumers saw immediate value, and orders and inquiries have been non-stop, even before stores received product stock.

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