Our Strategy & solutions

Fabric Mill, a retailer of fabrics and related products for home decor, was looking to revamp its e-commerce platfrom to increase speed and provide a better shopping experience for their customers.

Strategy

Linx conducted an in-depth audit of how users were interacting with the existing website and leveraging its in-depth knowledge of growth-hacking techniques, pinpointed areas of significant improvement that would streamline the shopping flow.

Solutions

Based on the site analysis, Linx developed a website that made it easy for users to shop and encouraged higher cart values and minimized shopping drop-offs. With a new navigation and catalog system, Linx delivered a completely revamped platform that streamlined new product discovery and reorder processes.

Linx completely redesigned and revamped Fabric Mill's e-commerce website to be user-friendly and experience-focused. Due to over 10,000 variety of fabrics and colorways, Linx had to get creative on how to best display fabrics while still incorporating the multiple options and related products for easy browsing and purchasing. After a strategy session with Fabric Mill, Linx was able to create a streamlined process for customers to browse and purchase while also displaying multiple choices for each product.

Not only did Linx help with solving the online shopping issues, Linx also delivered value for their Brick and Mortar store. Linx created Design Catalogs for all the different decor options customers are able to create with any of Fabric Mill's fabrics.

Linx created ads on Facebook, Instagram, Houzz, Google & Bing to attract new customers as well as customers who visited the site through remarketing ads

results

Fabric Mill has seen an increase in checkout completion rates, increased cart sizes, and a growth in sales per customer.

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Thuro

Thuro Metal, a precision machined metal components manufacturer, was looking to redefine their brand and build their online presence to better communicate their value to new and existing customers as well as generate new leads.

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