Our Strategy & solutions

CrushBank was preparing to launch a first of its kind technology product for IT helpdesks leveraging IBM Watson cognitive computing and needed agency expertise to bring it to market.

Strategy

As a brand new product, Linx identified the need to clearly communicate the value CrushBank delivers to users and the benefits of leveraging IBM Watson’s advanced cognition capabilities.

Solutions

Linx developed the core messaging for the brand and website around the prodct values and benefits, including faster and better solutions to IT issues through helpdesks. Linx leveraged this core messaging, along with imagery of the product interface and call-to-acions, to develop a microsite for initial promotions of the product and darw in inquiries. The website was used to direct leads to who were interested in learning more about the product, as well as displayed at trade shows.

As part of the core messaging we developed, Linx called attention to the top three vertical markets the product offers solutions for, as well as CrushBank's proven benefits.

results

The CrushBank product has been extremely well received in the marketplace and the microsite has driven an abundance of lead inquiries. The CrushBank team is now ready to build upon the microsite and revamp the messaging and design based upon initial feedback from prospects and customers.

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