Our Strategy & solutions

CrushBank was preparing to launch a first of its kind technology product for IT helpdesks leveraging IBM Watson cognitive computing and needed agency expertise to bring it to market.


As a brand new product, Linx identified the need to clearly communicate the value CrushBank delivers to users and the benefits of leveraging IBM Watson’s advanced cognition capabilities.


Linx developed the core messaging for the brand and website around the prodct values and benefits, including faster and better solutions to IT issues through helpdesks. Linx leveraged this core messaging, along with imagery of the product interface and call-to-acions, to develop a microsite for initial promotions of the product and darw in inquiries. The website was used to direct leads to who were interested in learning more about the product, as well as displayed at trade shows.


The CrushBank product has been extremely well received in the marketplace and the microsite has driven an abundance of lead inquiries. The CrushBank team is now ready to build upon the microsite and revamp the messaging and design based upon initial feedback from prospects and customers.

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Fabric Mill

Fabric Mill, a retailer of fabrics and related products for home decor, was looking to revamp its e-commerce platfrom to increase speed and provide a better shopping experience for their customers.

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Cook & Krupa

Cook and Krupa, a construction management solution provider centered around high quality craftsmanship, was looking to upgrade its website’s functionality and design to reflect its artisanal core competencies.