AmeriCold, a leading commercial refrigeration consulting and service company, approached Linx when they craved more performance from marketing efforts.

Strategy

With a website that failed to generate leads and an inconsistent brand image across collateral, print, trade show and social, AmeriCold came to the right place. After conducting thorough market and competitive research, Linx leveraged its expertise in the food service industry to segment the marketplace and developed targeted value propositions and go-to-market strategies for each of AmeriCold’s verticals. By creating detailed personas of each of its targets, Linx laid out a clear picture of who needed to be reached and the most effective path to reach them.

Solutions

After collaborating with AmeriCold and some of its end users to create a clear market segmentation, Linx completely revamped AmeriCold’s brand and web presence to cater to its specific verticals with messaging relating to each target within. Linx conducted a complete overhaul of the brand by leveraging insights from segmentation into clean, consistent brand collateral and a sleek social presence. The new look was translated into a trade show presence leveraging unique promotional programs. After the development of brand videos that highlight AmeriCold’s competencies and value, the refrigeration consulting company looked like the leader it was. Linx deployed a multi-channel lead generation program by creating and leveraging inbound content aligned with the targets’ needs.