If you and your competition aren’t using artificial intelligence in your marketing strategy, this might be the year that changes. It’s expected this year will be when a lot of businesses wake up to the power of AI, and leverage its abilities to analyze consumer behavior and search patterns, and use data from social media platforms and blog posts in order to better understand how customers find their products and services.
Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades. It’s anticipated to increase global GDP by up to 14% between now and 2030. For this reason, latecomers to AI will find themselves at a significant competitive disadvantage.
Reasons for Adopting Artificial Intelligence in Your Business:
- To obtain or sustain a competitive advantage
- To move into new markets
- Because new organizations using AI will enter your market
- The pressure to reduce costs
- Customer desire
- And more!
For AI integration into your marketing platform, you can look to the big players like Salesforce, which integrates Einstein AI into their platform, or a slew of third-party applications that offer single use AI tools, such as nurturing automation, personalization, and even offers. The new tools are based upon historic behavioral actions as well as aggregated data from target personas.
Linx has found that by using these toolsets, we can improve our Conversion Rate Optimization programs by 2-3x.
Chatbots at Your Service
Chatbots are one of the many ways you can introduce artificial intelligence into your marketing strategy. Chatbots are an AI-based technology which uses instant messaging to chat with customers, leads, and site visitors in real-time. Their natural language processing allows AI chatbots to decipher what information a user is looking for, and the bot will respond as if it were a real person instantly 24/7 (with outstanding customer service, never losing their patience!), which is why they’re widely used across the web and on social media.
- Of the 71% of people willing to use messaging apps to get customer assistance, many do it because they want their problem solved fast
- 63% of people prefer messaging an online chatbot to communicate with a business or brand
- 80% of businesses want chatbots by 2020
- By 2022, chatbots will help businesses save over $8 billion per annum
At Linx, we frequently deploy chatbots on client websites, such as the live chat we implemented on Suburban Exterminating’s website, which allows website visitors to get in touch with a customer service agent within seconds, amplifying the company’s web leads 24/7.
Ready to embrace AI in your marketing strategy? Get in touch with Linx today!