Content for your audience, created by your audience is a huge marketing trend and is a powerful, often unexplored resource for marketers trying to reach younger markets like Millennials and Gen Z. Creating a user-generated content marketing plan involves coming up with innovative ways to encourage your audience to share their own unique content, often by offering them something in […]
After an unprecedented year that impacted marketing around the world, a new year brings exciting new ways to attract, engage, and delight your audience to drive business growth. Today we’re sharing the first part of our new blog series, The Top Marketing Trends You Need to Know. Goodbye, Web Cookies Web cookies are small pieces of data stored on users’ […]
Plenty of business owners are content to maintain a small operation. A decent but limited income is enough to eliminate the urgency of expanding their
Gone are the days of point-and-shoot video marketing. Here are the days of building a strategy to align video content with the goals of your company.
The road to transform your business and achieve your sales goals begins with a marketing plan. Failing to plan is planning to fail – but with the right
Every strategy has two elements: formulation and execution. For all intents and purposes, the two go hand in hand. Formulation is useless without execution
They say a smart player can win a chess match in four moves. A master can win in only two.
Linx develops market-driven business strategies covering the 7 P’s of marketing – product, price, promotion, place, packaging, positioning and
Mistakes – we all make them – but what are they costing you? If you’re making big social media mistakes, it could be engagement, sales,