Tag: strategy

User-Generated Content is on the Rise

Content for your audience, created by your audience is a huge marketing trend and is a powerful, often unexplored resource for marketers trying to reach younger markets like Millennials and Gen Z. Creating a user-generated content marketing plan involves coming up with innovative ways to encourage your audience to share their own unique content, often by offering them something in […]

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Welcome to a Cookieless World

After an unprecedented year that impacted marketing around the world, a new year brings exciting new ways to attract, engage, and delight your audience to drive business growth.   Today we’re sharing the first part of our new blog series, The Top Marketing Trends You Need to Know.  Goodbye, Web Cookies Web cookies are small pieces of data stored on users’ […]

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