Content for your audience, created by your audience is a huge marketing trend and is a powerful, often unexplored resource for marketers trying to reach younger markets like Millennials and Gen Z. Creating a user-generated content marketing plan involves coming up with innovative ways to encourage your audience to share their own unique content, often by offering them something in […]
Gone are the days of point-and-shoot video marketing. Here are the days of building a strategy to align video content with the goals of your company.
Today’s world is digital. Digital technologies continue to emerge as traditional advertising and sales fall by the wayside. As always, business
In our social media obsessed world, we all want the secret to viral marketing. Is there a formula to viral marketing? Is it purely a matter of luck?
Google – what began as an internet search engine is now a term we use on a regular basis. What’s the weather forecast for the weekend? Google it!
Like it or not, content marketing is here to stay. Today, more businesses are turning to content marketing than ever before to increase brand
Forbes magazine recently put together a list of the top 7 online marketing trends for 2014. As a digital marketer, you need to understand these