Study Projects Addressable TV Advertising Will Double by 2018
In the past, marketers were predicting TV and print advertising were going to become extinct. While the jury might still be out in regards to print advertising, TV advertising is projected to make a huge comeback in 2018 by leaps and bounds. Thanks to more data being...
7 Ways to Leverage Integrated Consumer Data for More Effective Omnichannel Campaigns
Consumer data that is flowing into your systems from a growing array of consumer touch points can be very overwhelming and can make it difficult to interpret. Here at Linx, we automate this process for our clients with the help of Marketo. We are able to track all marketing...
Airbnb Just Expanded Its App Significantly, Adding Local Experiences and Restaurant Reservations
Learning, growing, adapting and predicting is what Linx is all about. That is exactly what Airbnb plans on doing by moving from a home-sharing business to a “holistic travel” company. The company is becoming a one-stop-shop for their customers by providing the...
Apple Partners With Deloitte in Business Technology Sales Push
Apple is making a push with their business-focused partnerships to have technology selling companies sell Apple products to corporate customers. In what has been a predominantly Windows-based business market, soon you might be saying goodbye PC, hello Mac. While those of us...
U.S. Tech Giants Team Up to Ensure A.I. Is Developed Ethically and Safely
With any new technology comes associated risks, the important thing is to mitigate these risks early and stay proactive instead of reactive. Protecting client data, using the best safety practices and keeping apprised of the newest safety precautions available to web...