Gone are the days of point-and-shoot video marketing. Here are the days of building a strategy to align video content with the goals of your company.
The road to transform your business and achieve your sales goals begins with a marketing plan. Failing to plan is planning to fail – but with the right
Every strategy has two elements: formulation and execution. For all intents and purposes, the two go hand in hand. Formulation is useless without execution
They say a smart player can win a chess match in four moves. A master can win in only two.
Viral marketing is booming today and marketers are investing more time, money and resources in it than ever before. At the top of many marketers’ viral
“If you fail to plan, you are planning to fail!” These are the wise words of Benjamin Franklin – writer, philosopher, scientist, politician, patriot, Founding
The world’s most prominent CEOs have long studied the marketing vs. sales debate, as demonstrated by the 1976 publication of Robert Bartels’ The History of Marketing Thought, which marked a legendary turning-point in the marketing industry.
In the spirit of competition, the world can recall some of the greatest match-ups in history. From the World Heavyweight Championship to the Olympic gold
Customers interact with organizations multiple times before, during and after the purchase. Also known as touchpoints, marketers have studied these