Staying on top of trends just got easier. The question becomes how do we bring these trends into our own marketing models and programs.
You have got to hand it to Mark Zuckerberg for staying a step ahead. As sharing is on the decline on Facebook, along with younger users (<25 years old) the company is moving into VR in a big way. This technology will offer users new ways to leverage their personal experiences and posts, to bring […]
As media channels become more prolific, the need to adapt your campaigns around their features becomes imperative. This is a great example of how, as people turn to dark social channels like Snapchat, brands can become more relevant.
Linx has learned that people simply hate to read… and the old adage that a picture is worth a thousand words, plays right into the hands of Instagram. With the power of Facebook behind the new opportunity, this will become a powerful new tool in the marketer’s arsenal, especially lifestyle and technical brands.
Our brains are changing. As we multi-screen through life, we are now increasing our cognition of messages as much as we increase our content consumption. This evolutionary change is happening even faster now that we use mobile devices daily!
Who needs Researchers? Why not test in real time? This has been our philosophy for the past few years as we are able to get quantitative and qualitative information from our social networks and testing!
Linx has been saying for decades that every company needs a market driven brand strategy that always begins with talking and listening to your customers. Social Media is the perfect tool to start with.
This is probably the most important change in digital advertising in the past few years. The expansion of the FAN network will give Google a real run for the top spot in adverting dollars as search begins to fade and social/behavioral targeting becomes more viable. Watch this battle of the behemoths over the next year […]
Facebook continues to dominate the social sign-on world in both business and B2B. While Linked-in is moving up in the ranks for B2B we see their login as a more appropriate and valuable sign-on/login-in to integrate into overall marketing programs.