We have finally moved from Content is King to Video is King when it comes to social marketing. Learning how to communicate in 5 second snippets is a core competency and required skill set. Where is your video messaging?
Using calendar events is not anything new, especially in retail, but leveraging half day Friday’s in the summer with key marketing messages is new. The bottom line… better to create connection with lifestyle issues that build them scratch.
As part of our ongoing SEM & PPC program to generate leads for The Vineyards, Linx revised the online media budget by strategically reallocating funds to run ads on multiple channels, adding Facebook into the mix for more extensive targeting options.
While this article put humankind on the same level as our primate brethren… it actually make some great points about our behaviors as define through the eye of a leading anthropologist.
In our B2B marketing program we are finding LinkedIn one of the most effective tools in our arsenal. With lead acquisition costs of less than $10 a lead! This article defines some of the challenges and what to look out for with their targeting and Sales Navigator platform.
Here are some intriguing and cool data about our digital world. Looking at the use of Beacon technology to drive up response rates… dramatically. To Ad Blocking adoption and Instagram versus Twitter!
This article shows a direct correlation to the implications of Dark Social Media on digital marketing we wrote about in our April “StrategyFIRST” blog post. The ability to reach target audiences is diminishing as they move to messengering services.
LinkedIn has been one of the best products we at Linx have used for our B2B clients, especially in technical companies. So the ranking analysis used in this article is only one path of social selling, it does not address the bigger picture. How your ranking is leveraged across multiple channels.
Get ready for Generation Z to bypass Millennials as the focus of new marketing technologies. Time spent on messaging platforms, surpassed social platforms recently. This trend creates the next profound trend for marketers to be able to target today’s youth.