This is the call every executive has nightmares about. Because Samsung is such a strong and until now flawless brand, I would say they will recover, just like Coke (new Coke) and Tylenol and Audi.
So will this be the end of media buyers? I sure looks like it… as the big players embrace the new technology, the old school approaches will certainly have to adapt to survive.
This will be the beginning of a long fought battle of over the generational divide. The millennials expect everything for free and even thought they don’t mind giving up their privacy, they do not want their time and screens controlled by others… who will win this fight?
This is probably the most important change in digital advertising in the past few years. The expansion of the FAN network will give Google a real run for the top spot in adverting dollars as search begins to fade and social/behavioral targeting becomes more viable. Watch this battle of the behemoths over the next year […]
Your brand may not be as big as the NFL or MTV, but that does not mean that you can’t measure the value of the social engagements you build. Linx helps our clients measure segmented engagement on a multitude of levels with our use of Marketo, in fact, we can attribute the value of each […]
It’s a proud day for Michael Smith and the Linx team. Long Island Business News featured a story on Linxubator: The Marketing Incubator for Smart
Gone are the days of point-and-shoot video marketing. Here are the days of building a strategy to align video content with the goals of your company.