Study Projects Addressable TV Advertising Will Double by 2018
In the past, marketers were predicting TV and print advertising were going to become extinct. While the jury might still be out in regards to print advertising, TV advertising is projected to make a huge comeback in 2018 by leaps and bounds. Thanks to more data being collected, marketers are now able to create addressable TV advertising.
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7 Ways to Leverage Integrated Consumer Data for More Effective Omnichannel Campaigns
Consumer data that is flowing into your systems from a growing array of consumer touch points can be very overwhelming and can make it difficult to interpret. Here at Linx, we automate this process for our clients with the help of Marketo. We are able to track all marketing efforts through one marketing cloud platform, to help collect, analyze and utilize data to build meaningful segments.
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Airbnb Just Expanded Its App Significantly, Adding Local Experiences and Restaurant Reservations
Learning, growing, adapting and predicting is what Linx is all about. That is exactly what Airbnb plans on doing by moving from a home-sharing business to a “holistic travel” company. The company is becoming a one-stop-shop for their customers by providing the ultimate customer experience in one place.
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Apple Partners With Deloitte in Business Technology Sales Push
Apple is making a push with their business-focused partnerships to have technology selling companies sell Apple products to corporate customers. In what has been a predominantly Windows-based business market, soon you might be saying goodbye PC, hello Mac. While those of us in the marketing and design game have long been fans of the Apple platform, having more competition and access in terms of business platforms will only help drive production in many industries.
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U.S. Tech Giants Team Up to Ensure A.I. Is Developed Ethically and Safely
With any new technology comes associated risks, the important thing is to mitigate these risks early and stay proactive instead of reactive. Protecting client data, using the best safety practices and keeping apprised of the newest safety precautions available to web developers are just some of the steps we take to stay safe, not only for ourselves, but for our clients. Some of the biggest names in the world have come together to form a new organization in a bid to ensure that artificial intelligence (AI) is developed safely, ethically, and transparently. Take a look at their, seemingly, foolproof plan and see how it actually comes together.
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How This Popular Education Startup Is Covering the Election in Terms Kids Can Understand
The student becomes the teacher. Soon your kids will be able to input their valid opinions on things that are happening in the world thanks to Newsela. The company aims to make reading lessons customizable and relevant to today’s news, and give teachers a way to provide instant feedback. At Linx, we find it’s vitally important to be involved and educated about current events, and to encourage our future leaders to take an active approach to what’s happening in their world at an early age is so important. Teaching our children to form an opinion now will help create the great leaders and creative thinkers this world needs.
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Google Says It's Continuing to Close the Gap Between YouTube and TV
Making videos for our clients is one of the many innovative, fun and special services we offer at Linx. It offers a different approach to traditional advertising and is becoming increasingly more effective than the traditional approaches. The lines are becoming increasingly blurred between YouTube and TV. People watch TV shows on YouTube, and YouTube Videos on TV, so instead of treating these two channels as different entities, maybe its time to start treating the entire video ecosystem as one.
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A Hyper-Targeted Audience Is Not Necessarily the Right Audience
How close is too close? Often times we think the more targeted our ads, the better the results. New research has found that is not the case anymore. Here at Linx, we have been reaching our audience not just by demographic identifiers, but with messaging that’s personal, in-context and highly relevant to their needs and emotions.
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Here's What Different Mobile Ad Formats Do to Your Brain
At Linx, we feel that a targeted approach is the best way to reach your goal demographic, not only efficiently, but effectively. Is it possible your ad is driving your customers away, or are you just overwhelming their brain? Take a look at how mobile consumers responded to different industry verticals in different formats in the areas of eye control, heart rate, electrodermal activity and attitudinal response. The findings might surprise you.
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Why Only the 'Right' Customers Are Right
Wouldn’t it be great if all decisions were this easy? Linx is helping our customers find their best customer using predictive models to show intent and future purchases… Now it is easy to keep your best customers happy!
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