Category: Marketing

It’s Time to Use AI in Marketing

If you and your competition aren’t using artificial intelligence in your marketing strategy, this might be the year that changes. It’s expected this year will be when a lot of businesses wake up to the power of AI, and leverage its abilities to analyze consumer behavior and search patterns, and use data from social media […]

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Video Marketing Isn’t Going Away

It’s no secret that video marketing is, and will remain to be a huge marketing trend. Not only does video content marketing have the potential to drive sales through compelling content and storytelling, if your website includes video, but it’s also actually 50x more likely to drive organic search results compared to text. This is because […]

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User-Generated Content is on the Rise

Content for your audience, created by your audience is a huge marketing trend and is a powerful, often unexplored resource for marketers trying to reach younger markets like Millennials and Gen Z. Creating a user-generated content marketing plan involves coming up with innovative ways to encourage your audience to share their own unique content, often by offering them something in […]

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Welcome to a Cookieless World

After an unprecedented year that impacted marketing around the world, a new year brings exciting new ways to attract, engage, and delight your audience to drive business growth.   Today we’re sharing the first part of our new blog series, The Top Marketing Trends You Need to Know.  Goodbye, Web Cookies Web cookies are small pieces of data stored on users’ […]

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In Simple Terms, What Is Predictive Marketing?

This question is best answered by example and by thinking about how things have started to change in the marketing world. Nowadays, businesses can measure and record many aspects of their interactions with individual customers. This information can be used to help businesses better understand which customers are most interested in their product, what their […]

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43rd Annual Golf & Tennis Charity Classic

Cohen Children’s Medical Center has greatly benefited from the hard work of the members of the Children’s Medical Fund. On June 18, CMF hosted its 43rd Annual Golf & Tennis Charity Classic at Glen Oaks Club in Old Westbury. The event featured a friendly golf and Tennis tournament followed by a cocktail reception and dinner […]

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Instagram: The New Hub For Marketing

As many know, the evolution of social media has completely reshaped marketing by providing businesses with the tools that allow them to build loyal followings, create brand awareness and, most of all, generate more sales. What started out as a platform for people to connect with people, social media has quickly become the most effective […]

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New Television Audience Data Can Help Marketers Fine-Tune Targeted Ads

Recent research has identified market trends regarding target audiences and the television shows they watch. This information can be leveraged by marketers to help determine where they should place digital campaign ads, while providing the opportunity for marketers to now target and engage with audiences they had not previously targeted. Marketers can now evaluate data […]

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