What is responsive design? It’s giving your users the same experience regardless of their preferred device or platform. You could build a desktop-only or mobile-only website, but responsive design is the only surefire way to ensure all users can easily explore your products and services, make purchases and consume content on your website.
From content creation and email campaign development to link building, social media marketing and more, the rule is simple: focus on responsive design or compromise the effectiveness of your online marketing initiatives. Alienate one device over another and you simply cut your reach in half – and in some cases, even more. Responsive design is the bottom line.
The Mobile-Friendliness Factor
It happened somewhere between 2013 and 2014. The proverbial snowball known as “mobile” accumulated ravenous size and speed on its way down the digital marketing hill and is now larger than ever before. Today, the mobile-friendliness factor is critical to digital marketing success.
Just how large is the mobile marketing snowball?
A staggering 60% of all internet access takes place on a mobile device. That’s 6 out of every 10 people reaching into their pockets to access emails, search engines, social media and other content. Breaking the statistics down even further:
- More than half of all emails are opened on a mobile device.
- 60% of social media time is spent on a mobile phone or tablet.
- 40% of mobile Google searchers will bypass any website without a responsive, mobile-friendly design.
The message to digital marketers is clear: build a responsive, mobile-friendly website or perish.
Responsive Design Questions to Consider
Reaching users quickly and easily is the key to digital marketing success. In an ideal world, users can enjoy full use of your website whether on a smartphone, tablet, laptop or desktop computer. For the most powerful digital marketing, consider the following questions:
- Can users seamlessly read blog posts and use sharing buttons?
- Can users access email blasts from any device?
- Can users easily navigate your website?
- Are your pages in the search results mobile-friendly?
- Can users access a promotion via social media and checkout easily?
With a responsive design, the answer to all of these important questions is a resounding – Yes! All you need to promote the success of your digital marketing is a responsive theme or template. Linx can help you install and implement the most modern responsive design available in the market today.
Contact Linx for Responsive Design
Looking for help with a responsive design? Contact Linx today. Our strategic marketing team can set you up with a responsive website and take your online marketing to the next level.