Month: January 2021

Part 3: Video Marketing Isn’t Going Away

It’s no secret that video marketing is, and will remain to be, huge this year. Not only does video content marketing have the potential to drive sales through compelling content and storytelling, if your website includes video, it’s actually 50x more likely to drive organic search results compared to text. This is because users find video […]

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Part 2: User-Generated Content is on the Rise

Content for your audience, created by your audience will be a huge trend in 2021, and is a powerful, often unexplored resource for marketers trying to reach younger markets like Millennials and Gen Z. Creating a user-generated content marketing plan involves coming up with innovative ways to encourage your audience to share their own unique content, often by offering them […]

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Part 1: Welcome to a Cookieless World

After an unprecedented year that impacted marketing around the world, a new year brings exciting new ways to attract, engage, and delight your audience to drive business growth.   Today we’re sharing the first part in our new blog series, The Top 10 2021 Marketing Trends You Need to Know.  Goodbye, Web Cookies Web cookies are small pieces of data stored […]

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