We all know the holiday shopping ads are more appealing than ever. That is because companies are shifting more of their budget to programmatic buying, so the audience is more focused and the ads more contextual. Now with little or no negotiations between buyers and sellers there was more time to shop for them than […]
This year has been all about innovative thinking that led to some of the most interesting trends, themes, concepts and strategies marketing has ever seen. Did you use any of these trends in your marketing?
TV, Netflix, Amazon Prime, YouTube, Snapchat. You are able to watch TV shows on all of them. With Snapchat being new to the group, they are catching up pretty quickly. As the saying goes “if you can’t beat them, join them”.
If you’re thinking of filling a space that hasn’t been filled before, you probably shouldn’t. Although the key to marketing is standing out from the competition, sometimes standing too far out could make you too irrelevant to what the customer wants. At Linx, we help you differentiate yourself from the competition, but in a way […]
Facebook is ending 2016 off with a bang… actually a dud. With multiple misreporting and inflated metrics issues, Facebook might face an issue with fewer brands trusting their site for advertising.
This holiday season the marketing world gained some pretty eye opening stats. Linx is taking these into consideration for future campaigns, are you?
As the want for personalization is growing among the consumer market, marketers are inventing and creating new ways to deliver that want, and Facebook is doing just that with their new dynamic ads.
Holiday shoppers are different from your typical shopper. Out to get the best deal and not the best store, these shoppers require different strategies. Linx is here to help you prepare for the upcoming year with these 5 key strategies.
From Snapchat to AI development, Live streaming, Hackers and Ad Blockers, 2016 has been full of memorable marketing moments. Linx looks back on these moments in order to predict and prepare for the future.