Another brilliant strategy from Facebook. And it goes with the mantra of allowing users to drive their experience. Instead of service up advertising that is unwanted, they now allow users to predefine their interests, further enhancing the value of their super targeting platform. It’s a win-win-win.
As social moves to the Dark Side (Dark Social) from open social platforms it would be expected that Snapchat leverages their base and uses the same strategies as Facebook is using with its messenger platform.
No one is sure what value the Olympics have for lesser brands, but there is something to be learned from the big players. Proliferate you message across all channels for any investment you make. This article proved the value, even for the big guys!
This story brings back some real memories for us at Linx. The Olympics sanctioned us when we purchased a NY Olympic package for one of our retail clients. Only to be fined when we ran an Olympic Sale. Who knew that the word Olympic was trademarked!
OMG! The mainstay of advertising has forever changed, but today we can celebrate its beginning. While TV viewership continues to decline, video viewership on devises continues to climb… just keep your messages short!
Event and experiential marketing is becoming a must use for most marketers. The ubiquitous screen that delivers all our information may create recognition, but impact is created through physical experience. Especially in B2B. This video demonstrates it perfectly!
OK… this goes down as one of the worst and stupidest stories ever. It fails to tell you anything about the title of the story… and most important it does not recognize the new cognitive and analytical power in new applications to get you the real data needed. It’s about data not research!
A buyer’s journey typically starts with information gathering… Instagram has created a great niche in the area as way to discover products and quickly gain insights to competitive options. Any new item should leverage this platform.