This article shows a direct correlation to the implications of Dark Social Media on digital marketing we wrote about in our April “StrategyFIRST” blog post. The ability to reach target audiences is diminishing as they move to messengering services.
LinkedIn has been one of the best products we at Linx have used for our B2B clients, especially in technical companies. So the ranking analysis used in this article is only one path of social selling, it does not address the bigger picture. How your ranking is leveraged across multiple channels.
With conversion rates at 40-50% higher than non-personal communications, the need to get your marketing platforms dynamic should be a #1 priority for your company.
One of the things Linx does best is help companies create more value… we call it a consumer centered business model. These tactics are simply part of the bigger picture of what make a company’s strategy more effective.
Be relevant and you will be cared about… it really is that simple. Here at Linx we are helping clients be pinpointed to specific needs with the use of Marketo!