Content for your audience, created by your audience will be a huge trend in 2021, and is a powerful, often unexplored resource for marketers trying to reach younger markets like Millennials and Gen Z. Creating a user-generated content marketing plan involves coming up with innovative ways to encourage your audience to share their own unique content, often by offering them […]
Blog
Part 1: Welcome to a Cookieless World
As we’ve closed out an unprecedented year that impacted marketing around the world, a new year brings exciting new ways to attract, engage, and delight your audience to drive business growth. Today we’re sharing the first part in our new blog series, The Top 10 2021 Marketing Trends You Need to Know. Goodbye, Web Cookies Web cookies are small pieces […]
In Simple Terms, What Is Predictive Marketing?
This question is best answered by example and by thinking about how things have started to change in the marketing world. Nowadays, businesses can measure and record many aspects of their interactions with individual customers. This information can be used to help businesses better understand which customers are most interested in their product, what their […]
43rd Annual Golf & Tennis Charity Classic
Cohen Children’s Medical Center has greatly benefited from the hard work of the members of the Children’s Medical Fund. On June 18, CMF hosted its 43rd Annual Golf & Tennis Charity Classic at Glen Oaks Club in Old Westbury. The event featured a friendly golf and Tennis tournament followed by a cocktail reception and dinner […]
Augmented Reality – How Can It Be Used to Enhance Your Brand?
Last week, at our weekly “lunch and learn” session, Linx discussed the topic of Augmented Reality and its increasing adoption for marketers. Augmented Reality (AR)… You might have heard the term, but what is it and how can it be useful to your company? To start, let’s clear up any questions around the difference between […]
Instagram: The New Hub For Marketing
As many know, the evolution of social media has completely reshaped marketing by providing businesses with the tools that allow them to build loyal followings, create brand awareness and, most of all, generate more sales. What started out as a platform for people to connect with people, social media has quickly become the most effective […]
New Client: Taking the success of Madison’s Niche Brick & Mortar Locations to the Web
This month, Linx began working with a new client, Madison’s Niche, a lifestyle boutique with four locations in the heart of Long Island’s most popular towns. The client turned to Linx for help in bringing the growing success of their store locations to the web. With no current website, the opportunity to open a […]
How Influencers Can Make Your Brand: The Importance of Influencers in the Age of Social Media
The traditional means of attaining a loyal customer base by “buying” them through previous, time-tested means—such as broadcast media and PPC— is becoming less and less effective—and harder to monetize. The truth is that growing your audience takes time and money. That is why Linx is helping our clients build relationships with B2B and B2C […]
Facebook’s New Advertising Policy Forces Companies to Improve Customer Service
Facebook’s New Advertising Policy Forces Companies to Improve Customer Service Facebook has put a new policy in motion to fight against yet another form of advertising abuse in an effort to prevent “bad shopping experiences,” and to avoid consumer frustrations with the Facebook platform. Users will now be surveyed on their experience if, after clicking […]