This question is best answered by example and by thinking about how things have started to change in the marketing world. Nowadays, businesses can measure and record many aspects of their interactions with individual customers. This information can be used to help businesses better understand which customers are most interested in their product, what their […]
Blog
43rd Annual Golf & Tennis Charity Classic
Cohen Children’s Medical Center has greatly benefited from the hard work of the members of the Children’s Medical Fund. On June 18, CMF hosted its 43rd Annual Golf & Tennis Charity Classic at Glen Oaks Club in Old Westbury. The event featured a friendly golf and Tennis tournament followed by a cocktail reception and dinner […]
Augmented Reality – How Can It Be Used to Enhance Your Brand?
Last week, at our weekly “lunch and learn” session, Linx discussed the topic of Augmented Reality and its increasing adoption for marketers. Augmented Reality (AR)… You might have heard the term, but what is it and how can it be useful to your company? To start, let’s clear up any questions around the difference between […]
Instagram: The New Hub For Marketing
As many know, the evolution of social media has completely reshaped marketing by providing businesses with the tools that allow them to build loyal followings, create brand awareness and, most of all, generate more sales. What started out as a platform for people to connect with people, social media has quickly become the most effective […]
New Client: Taking the success of Madison’s Niche Brick & Mortar Locations to the Web
This month, Linx began working with a new client, Madison’s Niche, a lifestyle boutique with four locations in the heart of Long Island’s most popular towns. The client turned to Linx for help in bringing the growing success of their store locations to the web. With no current website, the opportunity to open a […]
How Influencers Can Make Your Brand: The Importance of Influencers in the Age of Social Media
The traditional means of attaining a loyal customer base by “buying” them through previous, time-tested means—such as broadcast media and PPC— is becoming less and less effective—and harder to monetize. The truth is that growing your audience takes time and money. That is why Linx is helping our clients build relationships with B2B and B2C […]
Facebook’s New Advertising Policy Forces Companies to Improve Customer Service
Facebook’s New Advertising Policy Forces Companies to Improve Customer Service Facebook has put a new policy in motion to fight against yet another form of advertising abuse in an effort to prevent “bad shopping experiences,” and to avoid consumer frustrations with the Facebook platform. Users will now be surveyed on their experience if, after clicking […]
New Television Audience Data Can Help Marketers Fine-Tune Targeted Ads
Recent research has identified market trends regarding target audiences and the television shows they watch. This information can be leveraged by marketers to help determine where they should place digital campaign ads, while providing the opportunity for marketers to now target and engage with audiences they had not previously targeted. Marketers can now evaluate data […]
Think Ahead™ 50 Years
Inspiration Appears in the Most Unusual Places Have you ever been struck with a genius thought while in the shower? Maybe for you, it’s while you’re taking a leisurely walk, or playing with your kids or grandkids. Perhaps you came up with your newest product or service while doing something that had nothing to do […]