VJT Gets Involved with Tour de France
Linx created a promotional strategy for Bohemia based VJ Technologies recent mechanical doping testing product.
World cycling governing body, the UCI, consulted with VJT to create an optimal solution for mechanical doping in order to validate their current small hand-held magnetic resonance instruments to detect cheating.
After the 2016 Tour de France event, Linx sat down with the VJT team to create a promotional strategy and outline all the details and materials needed to spread the word about VJT’s role in the event. After countless hours of research and putting all the details together, Linx was able to create an all-encompassing promotional package complete with a sell sheet, case study and press release, as well as a full online program with online advertising, email communications and landing pages with forms to capture customer data.
Here are a few of our online promotional pieces: