The latest figures comparing the popularity of social sign-in on different platforms

Facebook continues to dominate the social sign-on world in both business and B2B. While Linked-in is moving up in the ranks for B2B we see their login as a more appropriate and valuable sign-on/login-in to integrate into overall marketing programs.

Social sign-on continues to evolve. The latest reports from social sign-in platforms Gigya and Janrain show that Facebook continues to dominate social sign-in but is plateauing, whilst Google plus is starting to pull out of its long-term downward trend. The other players maintain their smaller shares of the market.

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Facebook dominates social sign on when it comes to mobile applications, but the picture is more diverse when it comes for media/publishing websites.

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Source: Smart Insights