Eye-Catching Point of Sale Marketing
In order to carry the brand standards and tone from the tangible materials to the website, Linx utilized the same style imagery of the big, bold and bright oil right in the homepage banner.
To accompany the point of sale display placed in automotive stores and service shops, Linx also designed and developed a brochure, containing additional information, that customers could take with them to learn more about the product and encourage inquiries to the facility staff.
When developing the website platform for the HUBB brand and product, Linx determined a parallax style site structure as the best solution to communicate the product features and benefits to consumers directly on the homepage.
The effort has been a huge success, generating buzz and enthusiastic buy-in from retailers. Consumers saw immediate value, and orders and inquiries have been non-stop, even before stores received product stock.
Canon’s Image Capture Solutions Team had been working with Linx since 2009 to build and manage their dealer portals. Canon’s Vertical Marketing Team approached Linx to help create a new program targeting the key active vertical segments within the healthcare and legal markets.
Linx worked with ADP’s brand management team to create a campaign for print and online materials, specifically for ADP’s Accountant Channel and Accountant Portal, to drive traffic and increase engagement with accountants.