Linx completely redesigned and revamped Fabric Mill's e-commerce website to be user-friendly and experience-focused. Due to over 10,000 variety of fabrics and colorways, Linx had to get creative on how to best display fabrics while still incorporating the multiple options and related products for easy browsing and purchasing. After a strategy session with Fabric Mill, Linx was able to create a streamlined process for customers to browse and purchase while also displaying multiple choices for each product.
Not only did Linx help with solving the online shopping issues, Linx also delivered value for their Brick and Mortar store. Linx created Design Catalogs for all the different decor options customers are able to create with any of Fabric Mill's fabrics.
Linx created ads on Facebook, Instagram, Houzz, Google & Bing to attract new customers as well as customers who visited the site through remarketing ads
Fabric Mill has seen an increase in checkout completion rates, increased cart sizes, and a growth in sales per customer.
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