Smash Studio

Situation

Smash Studio contacted Linx to create its initial website deployment and identity program.

Strategy

Linx set out to communicate the real value Smash Studio delivers to the marketplace. A company that outsources production and publication for magazines and books, Smash saves publishers tremendous costs, allowing them to concentrate on the most important aspect: content creation.

Solutions

Linx created a disruptive logo to illustrate the disruptive nature Smash delivers to the marketplace. We also built a web platform using animation to illustrate the different elements that go into a visual or printed publication by having them slide and display the building of a publication from start to finish. The website features a portfolio gallery and Smashulator: a calculator that shows ROI and payback of using Smash as opposed to different aspects of an in-house department.

Results

As Smash Studio launches its website, Linx expects to the company to establish a strong identity in the marketplace.