Love and Quiches Desserts

Situation

A great company with a long heritage, Love and Quiches came to Linx to rebrand the company and help define key go-to-market strategies in their growing channels.

Strategy

Linx analyzed historic sales data and prepared a competitive analysis to establish a position for future growth as the company moved from its traditional markets to newer consumer focused markets, like convenience stores and supermarkets. Linx also implemented our signature Segmentation Matrix tool that helped Love and Quiches redefine its markets and the value it was delivering to different segments.

Solutions

Linx helped the company redefine its identity, positioning and graphic standards across the board.  Working as a team with the client we crystalized the effort to rethink the Love and Quiches marketing structure and hire top level people to foster internal changes for growth.

Results

Love and Quiches is now a contemporary brand poised for growth over the next decade, growing its products and product lines, forging new channel relationships, and expanding its markets.