Lacrosse Unlimited, Inc.

Situation

Lacrosse Unlimited looked to Linx to build their on-line brand into the number one online lacrosse retailer in the nation.

Strategy

We set a goal to help Lacrosse Unlimited leverage its brick and mortar leadership nationwide into an online destination that would allow any player, coach, student or parent to easily find any piece of Lacrosse equipment with the most variety and alternatives.  This required an extremely compelling design and organization of products, super intuitive navigation and a presentation befitting a best-of-breed site reflecting lacrosse product and culture and a total commitment to lacrosse as well as an architecture designed to handle incredibly high traffic loads.

Solutions

Over the past three years, Linx has redesigned the Lacrosse Unlimited website three times… all in an effort to stay current and leverage our learning of what works best in the very youthful market. This strategy necessitated the complete integration of social media into the site and an all-out assault on generating social buzz.

Results

Each time Linx redesigned and redeveloped the site, Lacrosse Unlimited sales increased by 100%. Today, the site generates 20 times the sales it did when Linx first took on our role.

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