GVS

Situation

GVS turned to Linx to completely redesign all its online and offline marketing materials. Specifically, GVS required a solution for a major problem with their existing process for confirming system usage with their members and providers.

Strategy

Linx immediately recognized a vital need to restructure GVS’s appointment and provider redemption process. To accommodate this need, Linx created a benefits program to ensure members link appointments with providers’ table scheduler allowing for complete analytics surrounding the provider redemption. In addition, Linx created a consumer focused site to build the GVS brand as a leading eye care solution in the marketplace.

Solutions

Linx built GVS a custom API, connecting its CRM system to its company website. We also developed an online emailing system to establish direct communication with providers, eliminating the guessing game by letting them know members went to their appointment. Today, the revamped GVS system successfully sends notifications to providers and customers, helping GVS keep track of appointments and redemptions and improve its bottom line.

Results

The site launched in September 2014. Appointments so far increased by 25+% in the first year and redemption of service vouchers increased by over 30%.