Children’s Medical Fund

Situation

The Children’s Medical Fund is the funding arm for the Steven & Alexandra Cohen Children’s Medical Center of New York, North Shore-Long Island Jewish Health System… one of the highest profile children’s hospitals in the world.  They needed an e-marketing platform as robust as their identity.

Strategy

The Fund’s existing website could not be changed by anyone in the organization and required intervention from the outside IT team. We understood that this was highly inefficient and expensive due to the  constantly changing information regarding the fund pushed out to the marketplace.  They also had no linkup to social platforms, something that is a critical component in the non-profit world in terms of promoting the various fundraising activities that was the very heart of the program.

Solutions

Linx developed a content managed site that allowed CMF to make changes on the fly.  We also hooked CMF into our MailLInx program so that they could populate templates, send e-mails out into the marketplace and see full reporting on opens, clicks and conversions.

Results

Instead of paying for the maintenance of two separates sites around event and general information, we combined the two, allowed for CMF to control their own data, thereby generating tremendous cost savings, while helping increase event attendance through our robust e-mail system and on-target website.   The fund has generated over $85 million in donations.

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