BottlePops

Situation

Bottlepops, the creator of unique novelty sports-themed bottle openers, had just won funding from Shark Tank Australia to enter the United States market.

Strategy

Linx leveraged its expertise in CPG and identified that because Bottlepops is an impulse buy, the product would see the highest impact from social and traditional retail channels as these channels create the highest engagement with the target audience. With clear strategic direction, Linx executed the strategy.

Solutions

As its first order of business, Linx “Americanized” the Australian ecommerce site and created a polished social front. After creating a fun, engaging brand video, Linx leveraged digital and social channels to spread the word about Bottlepops. Linx developed an ongoing social editorial calendar, including social media contests, to build a social following base and leverage it for sales. Through extensive relationships nurtured over decades of business, Linx secured a test product launch at 6 Bed Bath and Beyond locations in Southern United States, and developed a Point of Sale display to help drive sales.

Results

Bottlepops saw a 200% increase in social following, increased US sales, and a restock request from BBB after just days of being on shelves.

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