ADP

Situation

ADP turned to Linx to enhance its payroll and ancillary businesses through its most critical channel: Accountants.

Strategy

Linx worked with ADP’s brand management team to create a campaign for print and on-line focusing on the key lifestyle opportunities accountants can achieve with ADP’s client referral and acquisition programs.

Solutions

As the brand steward for ADP’s Accountant Channel, Linx grew the ADP Accountant Portal into a true destination with critical content and calls to action for accountants.  We rebranded ADP’s online Accountant Portal and helped design the web interfaces for major banking institutions like Chase and US Bank to offer ADP products and services to their business customers, tying back into this portal.

To bridge the campaigns, we added institutional lifestyle messaging via advertising, e-mail blasts and direct response which identified ADP as a true business partner to help accountants achieve their revenue and lifestyle objectives.

Results

The result was a growth of 12% in account base during the program. In addition, we achieved double digit growth in event attendance for seminars and webinars.