Our Biggest Success Tools – “Linking Sales and Marketing”
Our Goal… Make Every Salesperson 3-4X’s more Productive
Linx researched for a full year the best integrated CRM/lead nurturing solution in the marketplace. One of the tools used was the Gartner Magic Quadrant.
Through our research we selected Marketo and began implementing solutions for our clients in 2015. The system offers remarkable tracking of behaviors for both known prospects and anonymous prospects, which helps generate hundreds of leads that would have otherwise gone unnoticed.
The beauty of the Marketo system is a lead scoring module that allows you to assign points for demographic factors (company size, title and readiness to buy) and behavioral actions (website visits, downloads and event participation) to move prospects down the sales funnel and allows your sales staff to focus on those most likely to close.
In addition to Marketo we have layered a feature call “LeadLinx Forensics” that turns anonymous website visitors into known targets, with the click of a button. It is one of the most exciting things we have seen in lead generation in years.
The combination of these two new technologies is proving to be an outstanding investment for us and our clients. Here is an example of the results in January 2016 from our most recent Marketo Campaign.
The best performing program EVER?
This past month we might have seen the lowest cost per lead ever on a program we ran through Marketo analyzing our offers and channels. The LinkedIn platform allowed for precise targeting… and the results speak for themselves. With an average sale over $100,000 and a closing ration of 35% the $12.44 acquisition cost per customer will certainly provide our best ROAS… EVER!