The Definitive Guide to Marketing Clouds and How They Work

Linx has perfected the art of making digital marketing personal, thanks to the use of Marketo and working smarter in the marketing cloud. This infographic could help make it clear as to how a marketing cloud operates.

If you want to make your digital marketing personal, you’re going to need a marketing cloud. At the most basic level, a marketing cloud lets you tie together multiple data streams, discover your most valuable customers and deliver relevant, personalized messaging across digital touch points, all in one place. But most marketers are still unclear on how a marketing cloud operates. This visualization demystifies a marketing cloud’s inner workings:

how-marketing-clouds-work

Source: AdWeek November 17, 2016