Finally, Facebook is taking action and fact-checking news articles and labeling them with a disputed tag. This not only helps the consumers gain real factual information, but also the ad companies who continue to post ads on the site.
TV, Netflix, Amazon Prime, YouTube, Snapchat. You are able to watch TV shows on all of them. With Snapchat being new to the group, they are catching up pretty quickly. As the saying goes “if you can’t beat them, join them”.
Facebook is ending 2016 off with a bang… actually a dud. With multiple misreporting and inflated metrics issues, Facebook might face an issue with fewer brands trusting their site for advertising.
In todays marketing world, transparency is playing a bigger role than ever. If a company is not completely transparent from the beginning, it will most likely hurt their reputation later on. The goal of Facebook’s lately transparency move is to give marketers more transparency and verification into their Facebook campaigns, which they can then analyze […]
Millennials will soon be phased out as the target demographic for many industries to make room for the new kids in town, Generation Z. Brands will have to get creative to catch the focus of these digitally-reliant, advertising embracing, fad-chasing consumers. Predictive marketing is going to play a huge role in this transition phase and […]
We all love stats… this story is chock full of them… enjoy!
Another brilliant strategy from Facebook. And it goes with the mantra of allowing users to drive their experience. Instead of service up advertising that is unwanted, they now allow users to predefine their interests, further enhancing the value of their super targeting platform. It’s a win-win-win.
As social moves to the Dark Side (Dark Social) from open social platforms it would be expected that Snapchat leverages their base and uses the same strategies as Facebook is using with its messenger platform.
A buyer’s journey typically starts with information gathering… Instagram has created a great niche in the area as way to discover products and quickly gain insights to competitive options. Any new item should leverage this platform.
We have finally moved from Content is King to Video is King when it comes to social marketing. Learning how to communicate in 5 second snippets is a core competency and required skill set. Where is your video messaging?
Using calendar events is not anything new, especially in retail, but leveraging half day Friday’s in the summer with key marketing messages is new. The bottom line… better to create connection with lifestyle issues that build them scratch.
As part of our ongoing SEM & PPC program to generate leads for The Vineyards, Linx revised the online media budget by strategically reallocating funds to run ads on multiple channels, adding Facebook into the mix for more extensive targeting options.