Recent research has identified market trends regarding target audiences and the television shows they watch. This information can be leveraged by marketers to help determine where they should place digital campaign ads, while providing the opportunity for marketers to now target and engage with audiences they had not previously targeted. Marketers can now evaluate data […]
Inspiration Appears in the Most Unusual Places Have you ever been struck with a genius thought while in the shower? Maybe for you, it’s while you’re taking a leisurely walk, or playing with your kids or grandkids. Perhaps you came up with your newest product or service while doing something that had nothing to do […]
The future of video advertising is upon us, with the emergence of a shorter, more concise video format. The Six Second Video is Upon Us. Back in January at a six-second hackathon at Sundance hosted by Google, the new format of utilizing the six-second video in advertising has picked up. Both Fox and Facebook have […]
We are pleased to announce that our press release discussing our celebration of the 50th anniversary of the Summer of Love and our own rebranding at Linx has been featured on PR Web. It’s been 50 years since the original Summer of Love, and to celebrate we are asking people to let us know what […]
Amazon, which has a long history of pricing lower than competitors in many markets, is going toe to toe with Netflix. Their plan to have a worldwide standalone video service, priced at a cheaper rate, could be a problem for Netflix.
Creativity is always driven by the technology that surrounds it. As we have all experienced in 2016, it has been packed with revolutionary technology that will help shape the creativity developed in 2017. The Linx team is excited to see what 2017 holds and what innovative and interesting creative will come about.
Finally, Facebook is taking action and fact-checking news articles and labeling them with a disputed tag. This not only helps the consumers gain real factual information, but also the ad companies who continue to post ads on the site.
Information is all around us, and gaining that information and knowledge is easier than ever. Hearst is now joining the era of voice-activated devices and using an API similar to the technology employed by our client Essextec CI, to compile data and give a summarized answer to the user.
We all know the holiday shopping ads are more appealing than ever. That is because companies are shifting more of their budget to programmatic buying, so the audience is more focused and the ads more contextual. Now with little or no negotiations between buyers and sellers there was more time to shop for them than […]
This year has been all about innovative thinking that led to some of the most interesting trends, themes, concepts and strategies marketing has ever seen. Did you use any of these trends in your marketing?
TV, Netflix, Amazon Prime, YouTube, Snapchat. You are able to watch TV shows on all of them. With Snapchat being new to the group, they are catching up pretty quickly. As the saying goes “if you can’t beat them, join them”.
If you’re thinking of filling a space that hasn’t been filled before, you probably shouldn’t. Although the key to marketing is standing out from the competition, sometimes standing too far out could make you too irrelevant to what the customer wants. At Linx, we help you differentiate yourself from the competition, but in a way […]