Recent research has identified market trends regarding target audiences and the television shows they watch. This information can be leveraged by marketers to help determine where they should place digital campaign ads, while providing the opportunity for marketers to now target and engage with audiences they had not previously targeted. Marketers can now evaluate data […]
Inspiration Appears in the Most Unusual Places Have you ever been struck with a genius thought while in the shower? Maybe for you, it’s while you’re taking a leisurely walk, or playing with your kids or grandkids. Perhaps you came up with your newest product or service while doing something that had nothing to do […]
This summer we are pleased to welcome three new faces to our office. Duad, Miles and Zoe have joined our Linx team as a part of our summer internship program! The interns will spend the summer months working with our marketing, production and design teams to help develop new campaigns and work on existing campaigns […]
The future of video advertising is upon us, with the emergence of a shorter, more concise video format. The Six Second Video is Upon Us. Back in January at a six-second hackathon at Sundance hosted by Google, the new format of utilizing the six-second video in advertising has picked up. Both Fox and Facebook have […]
We are pleased to announce that our press release discussing our celebration of the 50th anniversary of the Summer of Love and our own rebranding at Linx has been featured on PR Web. It’s been 50 years since the original Summer of Love, and to celebrate we are asking people to let us know what […]
Linx was excited and honored to help our client, VJ Group, a global leader in x-ray inspection solutions, celebrate 30 years of innovation and thought leadership by planning, producing, managing and promoting “The Future of NDT Symposium” that took place near their headquarters in New York, USA, October 12th – 14th. The symposium provided the […]
WHAT HAPPENS WHEN YOU PULL YOUR BRAND OUT OF BRANDED CONTENT? SEPTEMBER 11, 2017ADVERTISING, BUSINESS, MARKETING, MEDIA, SOCIAL MEDIA, STRATEGY, UNCATEGORIZEDNO COMMENTS If you pulled your brand out of your branded content what quality of content are you left with? A strong narrative with a solid story to tell, or a weak sales pitch that […]
Linx’s newest client, Crème Allure, a Gourmet Ice Cream and Ice Cream Gifts retailer, came to us in need of new marketing strategy that would help them accomplish their goals of growing their online business. When they came to us, their website and outreach materials did not accurately represent their brand and unique product offerings. […]
Amazon, which has a long history of pricing lower than competitors in many markets, is going toe to toe with Netflix. Their plan to have a worldwide standalone video service, priced at a cheaper rate, could be a problem for Netflix.
At the end of every year, Linx devises a plan to see what we should implement for the upcoming year. Before your plan is finished for 2017, you might want to consider some of these ideas and strategies for your company.
Finally, Facebook is taking action and fact-checking news articles and labeling them with a disputed tag. This not only helps the consumers gain real factual information, but also the ad companies who continue to post ads on the site.
Information is all around us, and gaining that information and knowledge is easier than ever. Hearst is now joining the era of voice-activated devices and using an API similar to the technology employed by our client Essextec CI, to compile data and give a summarized answer to the user.