Month: December 2016

Multiple Metrics for Measuring Chatbots

If you’ve heard of Facebook Messenger, Kik, have a live chat option on your website, or any other chatbot platforms or services, then we’re sure you’ve heard of our client IBM Watson. Because these platforms and services are fairly new to the marketing world, how they are measured is also new. Here are a variety […]

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Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics

In todays marketing world, transparency is playing a bigger role than ever. If a company is not completely transparent from the beginning, it will most likely hurt their reputation later on. The goal of Facebook’s lately transparency move is to give marketers more transparency and verification into their Facebook campaigns, which they can then analyze […]

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What the Proliferation of Fake News on Google and Facebook Means for Advertisers

Not only do fake news stories affect people who consume these stories, but also the other companies that are featured around them. Responsible brands want to advertise on responsible platforms, and if Facebook and Google can’t get a handle on these websites that are publishing fictional information, certain brands may start to pull back on […]

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