Be Scared! If this is where management is going… companies like Google and Zappos have it all wrong. What ever happened to empowering employees and letting them manage themselves to create value for an organization.
Get ready for Generation Z to bypass Millennials as the focus of new marketing technologies. Time spent on messaging platforms, surpassed social platforms recently. This trend creates the next profound trend for marketers to be able to target today’s youth.
Staying on top of trends just got easier. The question becomes how do we bring these trends into our own marketing models and programs.
You have got to hand it to Mark Zuckerberg for staying a step ahead. As sharing is on the decline on Facebook, along with younger users (<25 years old) the company is moving into VR in a big way. This technology will offer users new ways to leverage their personal experiences and posts, to bring […]
This is a battle that is just beginning. Opting into to ad content is going to become a reality, if marketers do not provide relevant and personal content ALL THE TIME. Consumers are looking to the same rights they enjoy with email, but will they get it?
As media channels become more prolific, the need to adapt your campaigns around their features becomes imperative. This is a great example of how, as people turn to dark social channels like Snapchat, brands can become more relevant.