Don’t worry about marketers… they will figure out exactly how to leverage Virtual Reality… the speed at which we change the way we entertain ourselves will only be matched by the speed with which it can be monetized by marketers!
When I was growing up in the Ad business in the 90’s, you always heard the stories of the prognosticators who were talking about the demise of medium or business model. While this article pays tribute to this concept I don’t take the story at its full face value. Today we do see that the […]
I love this article. This is why Linx took on Marketo to track the trust building process! Using content to build awareness and trust is the key to all marketing today; B2B and B2C alike. This simple story shows the truth behind the theory!
This article say more about what is wrong with Microsoft than what is cool about these add-ins. Why in the world would it take a third party to enhance a 20 year old product that needs some cool new tools? Shame on Microsoft… with new entrants like Prezi you would think they might wake up […]
So how do you turn societal trend into a marketing opportunity? Get rid of all the bad stuff in your product and don’t tell anyone they have been eating crap for the past 35 years! Kraft under pressure from the market, finally took out the food coloring and other preservatives in their Mac and Cheese […]
Where does editorial begin and advertising end… not sure that can be answered today. These 4 trends clarify that digital strategy today encompass the need to be both at the same time. Content develop has become the mainstay of marketing on almost every front. That is why the need for products like Marketo continue to […]
From Ad boot camp to tech camp? That is what we’re seeing with the talent in our business. Hey why not, we get exposed to thousands of businesses and business models. Learn from each experience and have so much to offer as the world of technology continues to permeate our lives. Heck, I’m even putting […]
China leads the world in a few things… digital ad spending is on top of that list. While the communists continue to control the content, it seems that the public can’t stop accessing it. This is very interesting, especially after a new law went into effect that prohibits, NON CHINESE companies from posting information on […]
Volvo has done if for years, and now the auto industry is finally catching up. As safety becomes the new pitch for cars and beyond… where will the safety of our identity, home access, information, etc. be in the world of marketing in the next few years. I predict on the top of the list!