This is a wonderful set of tools to ensure you are modeling your data properly. At Linx we continually adapt our models as we learn new demographic and behavioral data sets to test the new models against actual performance metrics. Use these all wisely!
Speed and user experience continue to be affected by the layers of technology placed over our core programs to feed, measure and adjust ad placements and content in real-time. This is a great example of how to speed plays out in multiple technologies.
So will this be the end of media buyers? I sure looks like it… as the big players embrace the new technology, the old school approaches will certainly have to adapt to survive.
This will be the beginning of a long fought battle of over the generational divide. The millennials expect everything for free and even thought they don’t mind giving up their privacy, they do not want their time and screens controlled by others… who will win this fight?
This is an interesting story, however myopic on the core issues of health. Watch out for newly integrated wearable to tie directly back to health and wellness care in the future!
Linx has learned that people simply hate to read… and the old adage that a picture is worth a thousand words, plays right into the hands of Instagram. With the power of Facebook behind the new opportunity, this will become a powerful new tool in the marketer’s arsenal, especially lifestyle and technical brands.
It is hard to believe that the complexities of the internet will continue to get more intense. Using data for decision making is not new, but now with too much information coming though the typical marketing pipe, it requires new tools to manage for success. This is the reason Linx has chosen Marketo to track […]