Our brains are changing. As we multi-screen through life, we are now increasing our cognition of messages as much as we increase our content consumption. This evolutionary change is happening even faster now that we use mobile devices daily!
Who needs Researchers? Why not test in real time? This has been our philosophy for the past few years as we are able to get quantitative and qualitative information from our social networks and testing!
OK… so were a bit into 2016, but predictions are always great to see! These are good reinforcements of the trending issues we have been focused on for the past year. More Video, More Content and More Relevancy will drive the future!
Linx has been saying for decades that every company needs a market driven brand strategy that always begins with talking and listening to your customers. Social Media is the perfect tool to start with.
The Super Bowl is the last great mass media event in TV today. The fragmentation of the viewer has changed forever the ability to reach over 100 million people simultaneously. What a crazy turn of events to see the web, the frontier of one to one marketing use the Super Bowl to build their businesses!
This is probably the most important change in digital advertising in the past few years. The expansion of the FAN network will give Google a real run for the top spot in adverting dollars as search begins to fade and social/behavioral targeting becomes more viable. Watch this battle of the behemoths over the next year […]
Facebook continues to dominate the social sign-on world in both business and B2B. While Linked-in is moving up in the ranks for B2B we see their login as a more appropriate and valuable sign-on/login-in to integrate into overall marketing programs.
Our Goal… Make Every Salesperson 3-4X’s more Productive Linx researched for a full year the best integrated CRM/lead nurturing solution in the marketplace. One of the tools used was the Gartner Magic Quadrant.
Content marketing encompasses and intersects with many other digital channels: social media, blogging and email marketing to name a few. The statistics contained in this post are generally focused around content marketing as an industry and practice, rather than on stats for specific digital marketing channels. While we love statistics, we implore our clients to […]