Viral marketing is booming today and marketers are investing more time, money and resources in it than ever before. At the top of many marketers’ viral
“If you fail to plan, you are planning to fail!” These are the wise words of Benjamin Franklin – writer, philosopher, scientist, politician, patriot, Founding
The world’s most prominent CEOs have long studied the marketing vs. sales debate, as demonstrated by the 1976 publication of Robert Bartels’ The History of Marketing Thought, which marked a legendary turning-point in the marketing industry.
In the spirit of competition, the world can recall some of the greatest match-ups in history. From the World Heavyweight Championship to the Olympic gold
Customers interact with organizations multiple times before, during and after the purchase. Also known as touchpoints, marketers have studied these