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In Simple Terms, What Is Predictive Marketing?

This question is best answered by example and by thinking about how things have started to change in the marketing world. Nowadays, businesses can measure and record many aspects of their interactions with individual customers. This information can be used to help businesses better understand which customers are most interested in their product, what their […]

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Instagram: The New Hub For Marketing

As many know, the evolution of social media has completely reshaped marketing by providing businesses with the tools that allow them to build loyal followings, create brand awareness and, most of all, generate more sales. What started out as a platform for people to connect with people, social media has quickly become the most effective […]

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Facebook’s New Advertising Policy Forces Companies to Improve Customer Service

Facebook’s New Advertising Policy Forces Companies to Improve Customer Service Facebook has put a new policy in motion to fight against yet another form of advertising abuse in an effort to prevent “bad shopping experiences,” and to avoid consumer frustrations with the Facebook platform. Users will now be surveyed on their experience if, after clicking […]

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New Television Audience Data Can Help Marketers Fine-Tune Targeted Ads

Recent research has identified market trends regarding target audiences and the television shows they watch. This information can be leveraged by marketers to help determine where they should place digital campaign ads, while providing the opportunity for marketers to now target and engage with audiences they had not previously targeted. Marketers can now evaluate data […]

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Think Ahead™ 50 Years

Inspiration Appears in the Most Unusual Places Have you ever been struck with a genius thought while in the shower? Maybe for you, it’s while you’re taking a leisurely walk, or playing with your kids or grandkids. Perhaps you came up with your newest product or service while doing something that had nothing to do […]

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