Finally, a great story about marketing and life… while the article mostly covers health… I would say that finances are going to be as important in extended life spans and staying healthy and fit!
Just outstanding… Adobe pokes fun at sports, celebrity, lawyers and the tradition of a contract closing, all while delivering their innovative disruption with perfect clarity!
Always great to just look at the data and facts. This week is chock full of them. Even a few surprises.
The next big thing is here! VR will undoubtedly become the next must have creative vehicle for cutting through the clutter. Just like 3D will soon be available without glasses, when VR can do the same, it may achieve the results everyone expects. Right now we expect VR to be used in the augment environments and add real value to the experience!
For us this campaign is too heavy on the humor and not clearly communicating the core value the product delivers. Great to have the fun, but never forget to tell a clear story.
Great story that dissects mobile behavior across gender, age and usage. Just proves that carrying a super computer in your pocket does change the world!
This is the call every executive has nightmares about. Because Samsung is such a strong and until now flawless brand, I would say they will recover, just like Coke (new Coke) and Tylenol and Audi.
As Linx integrates Marketo and Video to provide incredible 1:1 experience for our client’s customer, we are seeing the same results as provided in this forward thinking article.
Here is where we think P&G is being a bit myopic… yes you need mass reach and a lot of it… that will never change. But failing to build brand allegiance based upon lifestyle and personal connection, is out of touch with today’s millennials. With 23 varieties of shampoo they must know this!