Only Apple can go from total failure to new product rollout with applause… this story defines the details of their new inApp Ad platform. Let’s hope is becomes the same story as the Apple Newton to iPhone story!
We have finally moved from Content is King to Video is King when it comes to social marketing. Learning how to communicate in 5 second snippets is a core competency and required skill set. Where is your video messaging?
The bottom line of this story is that the most people don’t want to be sold with advertising… they want to be entertained and informed. Regardless of the vehicle. It continues to get harder and harder to move from breaking through the clutter, to driving the content and discussion forward.
Linx has always helped our clients create new products and services to build greater PODs and to innovate stale lines. It appears that our age old model is now a new business model for agencies as the build out divisions to exploit their creative prowess.
Storytelling has always been the role of advertising, however as brands now have their own personas it has become the primary role of marketers. Today we can tell stories on screens of all sizes and we can now add Augmented and Virtual Reality to our mix of storytelling. This is a great view of the age old practice!
Using calendar events is not anything new, especially in retail, but leveraging half day Friday’s in the summer with key marketing messages is new. The bottom line… better to create connection with lifestyle issues that build them scratch.
The Emblem Source has asked Linx to help implement a visually appealing, intuitive and comprehensive e-commerce storefront environment for their current e-commerce site.
Linx created a tasty new booth to help Brooklyn Food Group’s expand its footprint in Europe, Asia and beyond.
Linx just completed a heartfelt video for AmeriCold, promoting their work at God’s Love We Deliver.
