Linx has focused on open source leading ecommerce platforms since entering the web world in 1995. Today we use Woo Commerce and Magento exclusively to meet the needs of over 100 clients!
Does the future use segmentation by marketers? Maybe not! As it becomes increasingly easier for marketers to use programmatic buying and content customization for each user, the old days of “one to many” is definitely dying, but will it be it be dead?
Linx is now leveraging retargeting solutions and Marketo to automate content for web pages and advertising so the user enjoys a personal and relative experience improving conversion to action!
OK… let’s be a consumer for today! Linx spends time creating Customer Personas for each of our clients to assure we are targeting and communicating in the most effective manner.
Take a look at this infographic. Are you one or more than one of these consumer depending on the product?
Contextual advertising is the key to your success today. As this article points out that consumer, who are bombarded by over 5,000 advertising messages a day, need a better reason to pay attention. With a 5 second attention span and only five seconds to get your message across. Geico proves the point that if you build to the medium, you can improve your engagement level and value very easily!
Programmatic buying takes a fast new turn. With user data creating infinite targeting options, Google has done it again! Now in-app advertising is fully automated… what is next? Linx continues to streamline our buying options with a focus on programmatic buying with our partner Direct Agents.
Your brand may not be as big as the NFL or MTV, but that does not mean that you can’t measure the value of the social engagements you build. Linx helps our clients measure segmented engagement on a multitude of levels with our use of Marketo, in fact, we can attribute the value of each interaction and pass that lead onto your sales force at the perfect time!
On top of the personal uses of LinkedIn… it has evolved into one of the best on-line advertising vehicles as they company continues to evolve its targeting and placement options. Linx has been using LinkedIn in conjunction with our Marketo Platform to produce outstanding results for our clients!
We love this… while the play on words in the headline is catchy, the article proves our whole existence. “Strategy First”!!! That includes the strategy to start small, look fast and deep at the customer and to live your buyer’s journey to identify opportunities for disruption and innovation.