Linx is More...

THAN AN
ADVERTISING AGENCY.

Ad agencies rely on traditional executions because it’s what they know. Linx relies on market-driven business strategies to give your organization a competitive edge.

THAN A MARKETING CONSULTANCY.

More than “marketing advice” – Linx can test, pull back and adjust, perform risk/reward calculations and implement a plethora of our own market-driven business strategies.

THAN A DESIGN
COMPANY.

Is there value in creating art for art’s sake? We think not. Linx combines decades of real-world experience to take creative design to a whole new level of AWESOME!

A Market-Driven Business Strategy…The Best ROI

At Linx, ROI is more than just a mathematical equation – it’s a business philosophy. It’s the reason we created a hybrid model that unifies world-class strategic consulting with cutting edge marketing communications.

A marketing element provides 10X ROI. Add in the efficiencies of technology and you bring that number to 100X ROI. But begin with a sound strategy and your entire program can deliver 1,000X ROI. This is the Linx way of life…the model we use to deliver best-of-breed skills and unique strategic marketing solutions.

Marketing
10X
Technologies
100X
Strategy
1000X

Linx Tools

Designed Experiment

Designed Experiment

Even a small improvement in the browse-to-buy conversion rate can have a big impact on profitability. At Linx, we implement the designed experiment to help you target marketing programs with razor-sharp precision. We help your marketing messages hit their targets, boosting your bottom line in the process.

Sales Funnel

Sales Funnel

Linx uses the sales funnel to predict the number of prospects who will become customers. We also identify roadblocks, times of standstill and an insufficient number of leads at any stage to ensure sales representatives put sufficient focus on all steps of the sales process.

Messaging Hierarchy

Messaging Hierarchy

The typical American experiences 6,500 marketing messages a day – and the vast majority of businesses are never heard above the noise. Combining all three levels of messaging – marketing, selling and technical – Linx helps you cut through the clutter to deliver a message that echoes for eternity.

CMF Analysis

CMF Analysis

Mining data, siloing and grouping, establishing patterns, comparing behaviors to the norm – anything is possible with a Customer Master File (CMF). Managing a CMF is a challenging task. At Linx, we make it simple. Count on us to deliver new, data-driven customer and prospect lists through good, old-fashioned CMF analysis.

Lifetime Referral Value

Lifetime Referral Value

The Linx Lifetime Referral Value Program - the ultimate retention cultivation tool – delivers an 8 to 10-times ROI compared with traditional lifetime value programs. Linx has a Doctorate in Loyalty Economics – and we’re here to deliver a real-world quantitative basis for investments.

Segmentation Matrix

Segmentation Matrix

We like to call it a “Marketing Plan on a Page” – but you can simply call it the number one strategy to the success of your marketing and sales initiatives. Linx utilizes the segmentation matrix to deeply understand your market and its motivations. Firm believers in the power of the segmentation matrix, we never start a project without it.

Branded Services

Branded Services

Today, companies must take customer experiences to the next level to stay ahead of the competition. Looking to de-commoditize your commodity business? Linx provides premium branded services to create uniquely engaging experiences across the entire customer journey.

Lead Team

Michael Smith

President and CEO

President and CEO of Linx, Michael is the mechanical mastermind behind the Linx mission to build market share with a marriage of marketing and strategy. He brings Linx decades of expertise in strategic marketing and branding, web and enterprise 2.0, human services and federal contracts – to name a few. Graduate from Bentley College with degrees in management, marketing, finance and computer science – with an additional four completed years of presidents’ seminars at Harvard University Graduate School of Business Administration - Michael’s credentials are as comprehensive as the company’s core competencies. A born leader, Michael provides exceptional strategic marketing direction to not only Linx but also numerous start-up businesses, business community boards and the leading manufacturer of lighting and electrical products. Michael is the humble Founder of the Advertising Agency Council, Co-Founder of AppLinx, Co-Founder of Stewards of Change and CMO at Topaz Lighting. Michael happily lends his Linx leadership to the business community with board positions at the Federal Advisory Board, Children’s Medical Fund, YPO-WPO Long Island and Metro NY and also as Communications Chair of YPO-WPO Deal Network and Social Enterprise Network. Michael’s accolades alone speak volumes about his value to the marketing industry. Former President & CEO of JRS Advertising, Michael is the recipient of KMPMG/Peat Marwick’s prestigious “Entrepreneurial Spirit Award for Growth” as one of the fastest growing firms in the country. Michael is married with 3 children and resides in Nissequogue Overlook, NY.

Jerian DiMattei

Account Executive

Music junkie, aspiring groupie, amateur baker and fashionista, Jerian majored in advertising and PR at St. John’s University – and is educated in makeup artistry (she has a certification to prove it!) Early in her career, Jerian worked in radio promotions and social media marketing and events – an industry with many perks (can you say, “free concert tickets?”). When she’s not following bands across the island and simply being “awesome,” you can find Jerian managing executive accounts at Linx.

Randee Smith

VP Administrative

Linx Legend and VP of Administration, Randee Smith grew up in Northport, Long Island – just one of many special destinations on her extensive travel agenda. Mother of three (two twin girls and a boy), Randee gladly welcomes new adventures – hiking, swimming, skiing…whatever the season will allow. Her favorite season: summer! And with a personal motto, “work hard, play hard,” Randee puts 100% into everything from daily administrative tasks and grueling gym sessions to fine dining and extravagant weekend excursions.

Tako

Director of Sleep

Basically a sleeping, eating and playing machine. Also a best-of-breed (get it?) web and app designer who has developed new user interface code that is the industry standard in Uzbekistan.

Andy Jacobs

EVP/Partner

As Chief Creative Officer and Marketing Strategist, AJ is paradoxically utilizing both sides of the brain, and hopefully not destroying too many cells in the process.. He coined the Linx founding philosophy, “Strategically Creative, Creatively Strategic”, and lives by this thinking everyday on behalf of clients who are ready for change. As a seasoned marketing and branding expert with deep roots in strategic planning, creative development and graphic communications, AJ has helped more than a thousand entities--from Fortune 500 divisions to funded start-ups--develop transformational thinking within their organizations and migrate it into successful marketing opportunities in a broad array of vertical industries and trade classes, both B2B and B2C. When not making clients sweat (hey, change is hard but worth it), AJ provides his expertise to various trade and charitable organizations having served or currently serving on the boards of the Make-A-Wish Foundation, Long Island Advertising Club, Business Information Network, Long Island Philharmonic, Pat Covelli Foundation and the Leukemia and Lymphoma Society. Because AJ feels so terrible about how much clients fret over the revolutionary change he puts into place with regard to their marketing programs, over the past 10 years he has tortured himself by participating in over 40 distance athletic events including two Ironman races. Recently he has come to terms with his penance and instead is bent on destroying the hopes and dreams of other athletes by becoming a USA Triathlon Certified Coach and Official. Andy is married (to a client), has two grown children (not clients... yet) and resides in Centerport, NY.

Debbie Cosentino

Senior Art Director

Art Director, Debbie is a Linx veteran approaching her 24th year at the company. Former paste-up artist and graduate from SUNY Farmingdale with a degree in Visual Communications: Art & Graphic Design, Debbie never took a computer class – her craft is 100% self-taught! Cheer-mom by afternoon, wine taster by weekend, Debbie moved to Aquebogue to be near the wineries. Cooking, interior design and mother-daughter gym sessions drive her interests while audio books make her 50-minute commute enjoyable. Debbie is happily married to Anthony.

Nadya Lanciotti

Accounting Department

A natural born number cruncher, Nadya Lanciotti heads the Accounting Department at Linx. When she’s not balancing assets, liabilities and owner’s equity, you can find Nadya balancing on two motorcycle wheels cruising through her hometown in Northport, NY. Married to retired police officer Jamie, Nadya is a mother of three – one in the service, one in college and one in high school. Nadya is approaching her third year at Linx.

Currently looking for talented individuals to augment our Lead Team, U.S. Support Staff and International Technology Workforce.

If you are interested in joining Linx

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Dee Smith

Chief Technical Officer

As the 3rd generation in line, Dee Smith is extremely passionate about Linx. Our humble but never overzealous Chief Technical Officer keeps Linx up to date with the latest technologies and best-of-breed skills to take our clients to the next level. Dee is always up for office adventures from Starbucks to the beach to in-office games of Rayman Raving Rabbids on Wii. An artist in her free time, Dee also provides Linx daily in-house doggie therapy complements of her cute and charming pit-bull Moose.

Samatha Balay

Web Developer

Linx Web Developer Samatha Balay grew up in India and uses Skype and FaceTime to close the gap between family and friends still living there. Graduate from Bradley University with a Master’s degree in Computer Science, Sam furthers her education by learning something new every day. After working on client websites and day-to-day web issues, you can find Sam hanging out with friends, cooking, baking, tackling DIY projects and of course, planning her next travel adventure. Sam has been with Linx for three years.

Christina Francesco

Art/Design

The movie 13 Going On 30 inspired Christina to fill Jennifer Garner’s shoes as a magazine queen. 23 years old, interning at Linx and graduating from Stony Brook University in May with a BS in Marketing and Digital Arts – Christina is well on her way! A total bookworm and self-proclaimed “closet nerd,” she reads about 3 books a week and idolizes superheroes (Superman, her all-time favorite). Christina also enjoys fun-filled concerts, delicious food and quality time spent with friends. If she could get paid to sleep, Christina would be a millionaire.

Alex Lougovtsov

Account Executive

Alex Lougovtsov studied Entrepreneurship and Marketing at Northeastern University – but was already an entrepreneur who started his own web design business in high school. A true Manhattanite, Alex loves music, shows, festivals and the fast life – and dreams of starting multiple nationwide and international businesses. Alex has lived on three continents, traveled Europe and moderately speaks three languages.

Anthony D’Aconti

Copywriter

Most people find a course of study in college. For Anthony…it found him. A creative writing professor discovered a natural talent in Anthony – so he dropped everything (including his psychology textbooks) and changed his major to English. Anthony found early success as an SEO Copywriter – and a love/hate relationship with Google’s algorithm. Today, he crafts clever copy for Linx in between CrossFit circuits, comical cinema, climate-controlled car cruises, complex carbohydrates and chocolate chip cookie dough cones at Coldstone Creamery. Anthony enjoys spending quality time with his girlfriend and their dog, Simba.

Moose

Chief Morale Officer

Enjoys ball throwing, chewing bones and developing new business models for sophisticated marketplace revenue requirements.

"Strategically Creative/Creatively Strategic."

Our Founding Philosophy

Services

Strategy

Strategy

Linx creates innovative and transformative strategies to commercialize tangible and profitable new products, services, brands and businesses. Our team executes the planning and delivery of marketing programs with battle-tested toolsets developed by the industry's most forward-thinking marketers.

Marketing

Marketing

Linx blends art and science to create uniquely integrated engagements that drive markets and motivate prospects and customers to act. From a single sound…look…feel…Linx can help people easily identify your business every time out. Are you ready to create a remarkable brand experience?

Technologies

Technologies

At Linx, it’s not just about features and functions – it’s about creating compelling user experiences that provide value to the consumer. We harness modern technology to strategically drive your long-term plans, programs and initiatives.

Creative

Creative

Through the perfect blend of strategy, design and message, Linx delivers extraordinary creative to evoke an emotional response…a reaction…which turns into results and ROI. We put creative in service of your business and marketing plan to propel your brands and business to the next level.

Stats

Years in Business
Projects Completed
Clients Served
Office Dogs

MiscLinx

ProLinx

ProLinx

ProLinx is the simplest and most effective publishing solution to maximize your marketing potential like never before. ProLinx delivers quantifiable improvements in website visitor engagement, defining and separating you where market distinction is critical. Your website needs to stand out – ProLinx helps you do it.

ShopLinx

ShopLinx

ShopLinx is our unique, open source ecommerce platform designed to generate more sales and grow customer loyalty, visit after visit. How? ShopLinx strikes the ultimate balance between complete control and flexibility over presentation, content and functionality…and the most powerful user/customer experience attainable.

MailLinx

MailLinx

A powerful tool designed by strategic marketers, MailLinx leverages technology to sell more while lowering costs. Imagine full tracking, response notification, statics and analytics - everything you need in an email program to increase business, build customer loyalty and promote your brand. Welcome to MailLinx.

Linxubator

Linxubator

Linxubator is the marketing incubator designed to accelerate the growth and success of start-up entrepreneurial companies through an array of business support, resources and financial and technical services. Linx provides everything early-stage start-ups need to start on the right track - and then blaze a trail to unprecedented success.

From the Blog

mobile video marketing

Mobile Video is the Brand Marketer’s Bread and Butter

What’s small, mighty and in the pockets of millennials aged 18 to 34? The smartphone. Yup, it’s true. Don’t be fooled by the size of the mobile screen: it has the power and potential to drive a huge impact, especially for the millennial generation with a mobile device always at an arm’s length. The smartphone now reaches more millennials than any other device. The largest spending generation and the smartphone are now synonymous.

A Synergy Between Mobile and Video

It’s no secret we are all glued to our smartphones – and our laser focus on the mobile device presents endless opportunities for brands to market their products and services. More brand marketers are discovering a synergy between mobile and video: a combination with far greater results than the sum of its parts. Chances are your competitors are already using mobile and video to drive brand marketing. It’s a smart move for you to climb aboard, too.

Big Things Come in Small Packages

Back to the size issue, the smartphone screen has significantly shrunk advertising space to about the size of a playing card: an obvious obstacle for brand marketers. But with 81% of individuals aged 18 to 34 owning a smartphone and 40% of all minutes watched on YouTube taking place on a smartphone, there are real opportunities for brand marketers to drive impact despite the struggle to hold consumers’ attention.

In the face of smartphone screen size adversity, millennials still pay more attention to video on mobile than on any other screen, including TV.

Millennials – along with other generations – tend to engage in other activities while watching TV: eating, using a computer, chatting to a friend, etc. Alternatively, video watching tends to be the sole activity for consumers engaged in a mobile video session. This fundamental truth makes the smartphone the number one device to reach not only millennials but also any consumer with a preference for content engagement in the palm of their hands.

TV is Passive. Mobile is Active.

As a society, we tend to take a passive approach to watching TV. We surf the channels hoping to find a TV show or movie that captures our interest without any real destination in mind. On the contrary, watching videos on YouTube tends to be a more active process: we turn to it to look for information or explore a passion. The typical millennial is more likely to engage meaningfully with video content on the web.

Smartphones Blur the Lines

Unlike TV, we watch mobile videos on the go without any restrictions of being at home. The traditional approach to brand marketing aimed to capture consumers’ attention in their living rooms, sitting in front of a TV. With smartphones are now an integral part of our lives, the lines between reaching consumers at home and on the go are forever blurred.

Mobile content has the potential to reach not only more consumers than TV but also more engaged consumers. How can you leverage the smartphone and mobile video to reach a wider audience and drive impact? There are two surefire ways to use mobile video for brand marketing: responsive design and in-the-moment mobile experiences.

Responsive Design: More Than a Secondary Screen

We live in a multi-screen world: we are increasingly swapping desktop computers and laptops for iPads, Notebooks, tablets and especially, smartphones. As the former becomes more obsolete, the latter becomes more prevalent.

Brand marketers once approached mobile as a secondary screen. Today mobile is just as important as a main screen.  Compared to TV or laptops, smartphones can play a much more significant role in your video campaigns. It’s time to embrace responsive design.

In-the-Moment Experiences: The Best Time is Now

TV can only capture consumers’ attention at home – and most of the time, that attention is limited. Mobile videos reach audiences anywhere at any time – and most likely, those audiences are less distracted and more engaged.

No longer must brand marketers calculate the opportune moment to strike. The best time to reach target audiences with a mobile video campaign is right now.

Linx is More…

Linx is more than an advertising agency; more than a marketing consultancy; and more than a design company. Our dedicated team can help you launch a successful mobile video campaign to boost your reach and drive outstanding results. Contact us today for a market-driven business strategy.

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