The recent explosion of content marketing spawned one of the biggest trends in marketing history: the brand-as-publisher model. Red Bull, once an energy
When Wild Planet was planning to upgrade our website, we needed to convey that our products are the best tasting, sustainably sourced and provides lean protein for athletes... no small task. Linx was able to build a web site that strategically conveyed our key attributes to our varied markets and consumers. We had high expectations for a dynamic site that would educate and be a call to action - namely to motivate consumers to march to the nearest store and buy our products. The results from Linx surpassed our hopes.
Terry Hunt - CEO, Wild Planet Foods
"Linx has help us take our business to a new level. Through communicating our value propositions via our new website and marketing materials, to forging a new pipeline of prospects via e-mail, direct mail and sponsorship opportunities, we have come to depend on them for any marketing issue, from overall strategy in regards to approaching vertical markets and creating separation from competitors to forging a leadership identity that is hard to dispute. We cannot imagine working more successfully with anyone else."
Jeff Krieger - Vice President of Marketing, CertFocus
"We have been working with Linx for at least seven years. During that time they have worked with us to reposition our firm in the marketplace, developed an entirely new identity for the company from our logo to our message to how we present ourselves. They have created a whole new level of communications for us from a quality standpoint and helped identify and isolate new markets and is now assisting us with our Homeland Security initiatives. They are true partners, and good friends."
Dennis Labriola - President and CEO, Impact
"We work in a very technical industry…business communications systems. Linx seems to have the ability to take our technical jargon and convert it into marketing language that captures the value statement and benefits as offered to our prospects. Plus, their creative vision delivers aesthetics that not only capture the current trends associated with our industry, but also the imagination of our customers. And they never seem to be satisfied, always working towards a final product that exceeds the client's expectations."
Jamie Buswell - President and CEO, NacTelligence
"As a consultant, the most gratifying experience is to walk into a boardroom and be considered money well-spent, as opposed to money-out-of-pocket. After working with Linx on dozens of programs for a host of clients, I can safely say that the management of some of the most prestigious companies in the world has been very satisfied by our collaborations over the years."
Richard F. Gray - President, Arich, Inc.
"There's no doubt that in regards to marketing, accountants are conservative, but in this economy it's become necessary to get a firm's message out there. So, when we decided to rebrand our company the partners were all coming from different directions. Under the leadership of Michael, his team was able to bring consensus to our partners and create a vivid brand that truly represents the culture of our business. It has been very well received and elevated our appeal to the markets we are now targeting."
Mark Goodman - Managing Partner, Janover
"Linx has been a trusted creative and strategic resource for me and ADP. I brought Linx into ADP from my last position when I first arrived, in a very short time they have helped redefine our approach to building more engaging relationships with our accountants and partners. In support of that goal Linx created a more appealing and usable web presence and identified key social components of our strategy. Finding a company that combines strategy with creativity so seamlessly is pretty rare."
Amy Selich - Group Marketing Director, ADP
"Over the last few years, Linx has been instrumental in repositioning our company and creating an identity that is much more commensurate with the level of quality that we attain for each and every client we have. I personally find working with Linx to be a great experience and a benefit that I have gotten very used to. I also want to mention the relationship aspect of dealing with a team that truly understands my and my business' needs. Not just yes men or women. Although it's business, it's still very personal and personalized."
William Abazis - General Manager, The Vineyards
"I need to communicate to many different audiences: financial people, vendors and the general public. The answer was to concentrate on the web as our most public face, and to create this identity we hired Linx. Apart from the obvious technology that they employed, they had a real understanding of our needs, both from a branding and a sales standpoint. The result is a web strategy that never fails to generate the results we want."
Alec Ornstein - President, Ornstein Leyton Company
"I arrived at KDV in the middle of a website rebuild that I felt did not properly represent the company I had just joined. Linx was able to redesign the front and back-ends to build a truly great publishing platform for our law firm. Most recently, we have embarked on a rebranding campaign that dramatically represents the national leadership our firm has attained. "
Ellen Page - Marketing Director, KDV Law
"Our industry was and still is undergoing tremendous change. Linx has helped us develop new markets as well as explore new product lines to leverage our relationships into greater sales."
Barry Rosenberg - President, Econoco
"We have worked with Linx Communications and its management team for over 25 years, and we have always trusted their judgment and advice. The result is that they have helped establish us as the consistent market leader in embroidery equipment worldwide."
Hideo Maeda - Vice President, Tajima America