Linx is More...

THAN AN ADVERTISING  AGENCY.

Ad agencies rely on traditional executions because it’s what they know. Linx relies on market-driven business strategies to give your organization a competitive edge.

THAN A MARKETING CONSULTANCY.

More than “marketing advice” – Linx can test, pull back and adjust, perform risk/reward calculations and implement a plethora of our own market-driven business strategies.

THAN A DESIGN
COMPANY.

Is there value in creating art for art’s sake? We think not. Linx combines decades of real-world experience to take creative design to a whole new level of AWESOME!

A Market-Driven Business Strategy…The Best ROI

At Linx, ROI is more than just a mathematical equation – it’s a business philosophy. It’s the reason we created a hybrid model that unifies world-class strategic consulting with cutting edge marketing communications.

A marketing element provides 10X ROI. Add in the efficiencies of technology and you bring that number to 100X ROI. But begin with a sound strategy and your entire program can deliver 1,000X ROI. This is the Linx way of life…the model we use to deliver best-of-breed skills and unique strategic marketing solutions.

Marketing
10X
Technologies
100X
Strategy
1000X

Linx Tools

Designed Experiment

Designed Experiment

Even a small improvement in the browse-to-buy conversion rate can have a big impact on profitability. At Linx, we implement the designed experiment to help you target marketing programs with razor-sharp precision. We help your marketing messages hit their targets, boosting your bottom line in the process.

Sales Funnel

Sales Funnel

Linx uses the sales funnel to predict the number of prospects who will become customers. We also identify roadblocks, times of standstill and an insufficient number of leads at any stage to ensure sales representatives put sufficient focus on all steps of the sales process.

Messaging Hierarchy

Messaging Hierarchy

The typical American experiences 6,500 marketing messages a day – and the vast majority of businesses are never heard above the noise. Combining all three levels of messaging – marketing, selling and technical – Linx helps you cut through the clutter to deliver a message that echoes for eternity.

CMF Analysis

CMF Analysis

Mining data, siloing and grouping, establishing patterns, comparing behaviors to the norm – anything is possible with a Customer Master File (CMF). Managing a CMF is a challenging task. At Linx, we make it simple. Count on us to deliver new, data-driven customer and prospect lists through good, old-fashioned CMF analysis.

Lifetime Referral Value

Lifetime Referral Value

The Linx Lifetime Referral Value Program - the ultimate retention cultivation tool – delivers an 8 to 10-times ROI compared with traditional lifetime value programs. Linx has a Doctorate in Loyalty Economics – and we’re here to deliver a real-world quantitative basis for investments.

Segmentation Matrix

Segmentation Matrix

We like to call it a “Marketing Plan on a Page” – but you can simply call it the number one strategy to the success of your marketing and sales initiatives. Linx utilizes the segmentation matrix to deeply understand your market and its motivations. Firm believers in the power of the segmentation matrix, we never start a project without it.

Branded Services

Branded Services

Today, companies must take customer experiences to the next level to stay ahead of the competition. Looking to de-commoditize your commodity business? Linx provides premium branded services to create uniquely engaging experiences across the entire customer journey.

"Strategically Creative/Creatively Strategic."

Our Founding Philosophy

Services

Strategy

Strategy

Linx creates innovative and transformative strategies to commercialize tangible and profitable new products, services, brands and businesses. Our team executes the planning and delivery of marketing programs with battle-tested toolsets developed by the industry's most forward-thinking marketers.

Marketing

Marketing

Linx blends art and science to create uniquely integrated engagements that drive markets and motivate prospects and customers to act. From a single sound…look…feel…Linx can help people easily identify your business every time out. Are you ready to create a remarkable brand experience?

Technologies

Technologies

At Linx, it’s not just about features and functions – it’s about creating compelling user experiences that provide value to the consumer. We harness modern technology to strategically drive your long-term plans, programs and initiatives.

Creative

Creative

Through the perfect blend of strategy, design and message, Linx delivers extraordinary creative to evoke an emotional response…a reaction…which turns into results and ROI. We put creative in service of your business and marketing plan to propel your brands and business to the next level.

Our Featured Work

Stats

Years in Business
Projects Completed
Clients Served
Office Dogs

MiscLinx

ProLinx

ProLinx

ProLinx is the simplest and most effective publishing solution to maximize your marketing potential like never before. ProLinx delivers quantifiable improvements in website visitor engagement, defining and separating you where market distinction is critical. Your website needs to stand out – ProLinx helps you do it.

ShopLinx

ShopLinx

ShopLinx is our unique, open source ecommerce platform designed to generate more sales and grow customer loyalty, visit after visit. How? ShopLinx strikes the ultimate balance between complete control and flexibility over presentation, content and functionality…and the most powerful user/customer experience attainable.

MailLinx

MailLinx

A powerful tool designed by strategic marketers, MailLinx leverages technology to sell more while lowering costs. Imagine full tracking, response notification, statics and analytics - everything you need in an email program to increase business, build customer loyalty and promote your brand. Welcome to MailLinx.

Linxubator

Linxubator

Linxubator is the marketing incubator designed to accelerate the growth and success of start-up entrepreneurial companies through an array of business support, resources and financial and technical services. Linx provides everything early-stage start-ups need to start on the right track - and then blaze a trail to unprecedented success.

From the Blog

5 Times the Next Big Thing Failed to Kill the Last Big Thing

When I was growing up in the Ad business in the 90’s, you always heard the stories of the prognosticators who were talking about the demise of medium or business model. While this article pays tribute to this concept I don’t take the story at its full face value. Today we do see that the “Internet of Things” is capable of layering mediums on top of medium, fragmenting the market further and creating a tapestry of connections. But we also see that disruption does kill off some species of business/media. I grew up in the Retail Ad business and we build our company around regional retailers in Home Entertainment, Sporting Goods, Home Centers and car centers. Today, over 99% of the regional retailers that I did business with are gone… for good!

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6 PowerPoint Add-Ins for More Engaging Presentations

This article say more about what is wrong with Microsoft than what is cool about these add-ins. Why in the world would it take a third party to enhance a 20 year old product that needs some cool new tools? Shame on Microsoft… with new entrants like Prezi you would think they might wake up and build out their once industry leading presentation tool.

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How Kraft Used Psychology to Make Its Mac and Cheese Go Viral

So how do you turn societal trend into a marketing opportunity? Get rid of all the bad stuff in your product and don’t tell anyone they have been eating crap for the past 35 years! Kraft under pressure from the market, finally took out the food coloring and other preservatives in their Mac and Cheese (which actually has NO cheese in it still) and did not tell anyone for almost a year. Now they are telling the market what they have done…

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4 Digital Marketing Trends You Can’t Afford to Ignore

Where does editorial begin and advertising end… not sure that can be answered today. These 4 trends clarify that digital strategy today encompass the need to be both at the same time. Content develop has become the mainstay of marketing on almost every front. That is why the need for products like Marketo continue to rise.

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Where Have All the Creatives Gone?

From Ad boot camp to tech camp? That is what we’re seeing with the talent in our business. Hey why not, we get exposed to thousands of businesses and business models. Learn from each experience and have so much to offer as the world of technology continues to permeate our lives. Heck, I’m even putting my toe in the water with an IBM Watson project that can “Change the World”

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Half of China’s Ad Spending Will Go Toward the Internet This Year, GroupM Says

China leads the world in a few things… digital ad spending is on top of that list. While the communists continue to control the content, it seems that the public can’t stop accessing it. This is very interesting, especially after a new law went into effect that prohibits, NON CHINESE companies from posting information on the internet… which is said to be a non-enforced law.

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